Simply put, digital strategy is the promotion of Brands or products using one or more forms of online media. Once a company’s goals and opportunities are defined, a digital strategy is put in place to get optimal results by utilizing digital channels such as:
- Email Campaigns
- AdWords
- Pay Per Click (PPC)
- Online Reviews (Checking and Responding)
- Social Media
- Online Portals
- Search Engine Optimization (SEO)
- Websites and Landing Pages
Unlike with traditional marketing, a digital strategy allows a business to collect data, analyze what is working and what isn’t so they can make adjustments accordingly – often in real time.
Digital strategies need to be consistent with your Brand.
If you’re looking to garner new customers and leads, developing a digital marketing campaign with a unified message is a critical step. Your online presence needs to reflect the same Brand promise and experience you’ve worked to create in the real world. In order to stand out from the competition and make an impact, everything about your company’s digital presence – from design to content to strategic partnering choices – needs to be harmonious.
Digital strategy is a continuous work in progress.
Nowadays, consumers use multiple digital channels on a variety of devices – each having unique interfaces and specifications. Not to mention, individuals interact with each device in a different way for different purposes.
The bottom line: When it comes to forming an online marketing strategy, there is not one definitive answer. It’s about testing, changing and tweaking to get the best results. The first step is to determine your budget and then identify the best ways to utilize it. This is where Management 2000℠ can help. If you’re not getting the results you’re looking for from your current digital strategy, or need help creating a new online marketing plan from the ground up, Management 2000 has the expertise and resources to get you the results you’re looking to achieve.
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